On January 10,年劲 Great Wall Motors released its production and sales data for December. From January to December, it sold 1067523 new cars, with sales exceeding 1 million for seven consecutive years. Among them, the tank branDS sold 123881 vehicles in total, up 46.45% year on year. The hard fashion tank 300 continued its hot sales trend, with a total sales of 101787 vehicles, up 20% year on year. The medium and large business luxury SUV tank 500 showed a strong sales potential in the first year of its launch.
In 2022, China's auto market will be full of challenges and crises. Repeated epidemic, lack of core and electricity, and rising prices of raw materials will make the auto market more unpredictable. In this context, the tank brand has created a record sales volume of more than 10000 yuan for seven consecutive months, and the market share has climbed to 67%. It has successfully stabilized the high-end market of 200000 yuan to 400000 yuan, and continues to lead the Chinese brand to develop upward.
The number of innovative models with strength, and the potential energy of new products
Products are the cornerstone of sales. In 2022, the tank brand will accurately insight into the needs of off-road users, comprehensively layout the luxury off-road vehicle market, launch the tank 500 to start the high-end journey, and jointly attack the high-end market with the tank 300, demonstrating the pioneering strength of off-road SUV pioneers.
Among them,大增 the tank 300 has shown strong sales resilience, and has repeatedly achieved a monthly sales of more than 10000. It has also entered the "annual sales of 100000 clubs" at one stroke, creating a sales milestone for China's hard off-road SUVs. In addition, 2022 is also a year when the tank 300 is well known. It won 1A3G and five-star safety evaluation respectively in the China Insurance Research Institute test and the Australian ANCAP international authoritative test, and won the AEB (Automatic Emergency Braking) special prize and the APS (Automatic Parking) first prize in the "2022 IVISTA Intelligent Connected Vehicle Challenge".
In 2022, the tank 500 was officially launched, demonstrating the leadership strength and pattern of the luxury off-road SUV. The 3.0T V6 twin turbocharged engine, the latest technological innovation achievement of Great Wall Motors carried by the tank 500, is the only large-displacement engine that won the honor of "China's Heart" annual top ten engines in 2022, breaking the technical blockade of joint venture brands in this field, and bringing a driving experience comparable to that of millions of luxury cars. At the end of the year, the 500PHEV long-endurance version of the tank completed its first show, bringing a comprehensive experience upgrade with new energy attributes.
Accelerate the brand to sea and create a trendy off-road ecology
Born in the world, the tank is committed to becoming the world's first off-road brand, vigorously promoting market resonance at home and abroad, building "world tank" with global users, and creating trendy off-road culture.
In 2022, the overseas development of China's automobile industry will usher in a golden period, and the tank brand will also accelerate to the global market. Relying on the vigorous development of the domestic market and the ecology of the whole overseas industrial chain of Great Wall Motors, the tank brand has embarked on a journey of globalization, entered the global high-potential car market in the Middle East, Australia, ASEAN and other countries, and has deeply cultivated in sales, user experience and other dimensions. The tank brand also accelerated the layout of the European market with strict access standards. In addition, in 2023, the tank will jointly build a cross-country "life circle" with global users through a series of activities such as "lighting the earth" plan.
The two-way travel between brand and user is the key to the success of tank sales. The tank brand adheres to the lifestyle of "more than cars", and has gained many supporters. Up to now, the number of fans of TANK APP users has exceeded 1.8 million, 65 clubs and 282 communities have been established offline, covering 22 provinces, 5 autonomous regions and 4 municipalities directly under the Central Government, as well as more than 60000 tank players. The club plans to upgrade again in 2023, and will create high-end clubs and other segments of the community to further optimize the user ecosystem.
In 2022,中国 with the continuous accumulation of tank 300, the impact of tank 500 on the high-end car market, and the empowerment of the global "go to sea" strategy, the tank brand made good achievements in the cold wave of the car market, and beat the trend. In 2023, standing at a new starting point, the tank will continue to improve its product matrix, build a cross-country ecosystem with global users, continue to write the new chapter of the industry as a "pioneer", and contribute more strength to China's automobile brands entering the global high-end market.
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