At the beginning of the new year,吹响成 everything looks new. After the successful convening of the 20th National Congress of the Communist Party of China, China ushered in a new starting point for the new journey of building itself into a modern socialist power in an all-round way and achieving the second century goal. Under the new pattern and new background, the new energy vehicle market has continued the strong momentum of explosive growth. According to the prediction of China Automobile Association, the sales volume of new energy vehicles in China will reach 9 million in 2023, with a year-on-year growth of 35%. It can be seen that under the wave of new energy, auto branDS are facing significant opportunities and fierce competition, and consumers will have more and more leisurely choices to buy cars.

　　New Red Flag New Journey

　　Since the launch of the new Red Flag brand strategy in 2018, the Red Flag brand has been recognized and loved by customers through outstanding products and excellent services, adhering to the principle of user centered and comprehensive innovation driven. A Red Flag HS5 car owner said: "I grew up in Changchun and witnessed the development and progress of the Red Flag brand. In particular, a number of new models have been launched in recent years, which makes me feel that the Red Flag brand is moving forward with this era and talking to consumers with sincerity and service. It is rising and rejuvenating."

　　Even in far away Europe and Norway, we also saw such an interview. The host was generous in praising Red Flag E-HS9, saying, "This is the kind of car that will be reported by the local newspaper if you park outside the shop... I think Red Flag has a high style... Even if you take your children to kindergarten, you feel you need a business suit". After completing the test drive and placing an order quickly, the local user said: "The amazing appearance, beautiful interior and excellent driving experience are the reasons that impressed me." With the recognition of the user, Hongqi E-HS9 achieved a delivery of more than 1000 vehicles in six months in the Norwegian market, and it is reasonable that it has won the top three in the large and medium-sized luxury SUV segment.

　　It is not difficult to find that the affirmation and praise from users have become an important driving force for Hongqi brand to keep moving forward, and the brand concept of Chinese new noble refinement has gradually spread to all parts of the world, but also into the hearts of users. While we were still amazed at the progress of "Red Flag", in the list of "China's 500 Most Valuable Brands in 2022", we saw that the value of the Red Flag brand had jumped to 103.608 billion yuan, becoming the first passenger car brand in China whose value exceeded 100 billion yuan.

　　Hongqi H9 won the Saudi Arabia "Innovative Luxury Car Award"

　　One of the reasons for the rapid development of Hongqi is to provide users with more choices and excellent products. One of the core of Hongqi brand strategy is to lay out the layout of the four series of products, namely, L, H, S and Q, from the new noble supreme car to the new noble mainstream car, to the high-end customized car, to meet the user's taste and belief and multi scene travel needs in an all-round way. The Red Flag brand provides users with not only dignity and comfort, but also the perfect integration experience of Chinese classic luxury and modern fashion design. In the brand, they feel the 65 years of brand heritage and originality, which is the comfort and comfort brought by modern intelligence.

　　Behind the products is Hongqi's technical concept of "new and original, global first". In its "1+12+X" global R&D layout and technological innovation system, there are R&D headquarters, forward-looking technology, spatial ecology, intelligent networking, artificial intelligence, testing center annd other innovative R&D centers, which almost cover user insight, forward-looking modeling, intelligent experience, and the full link guarantee of technology testing and product development, which is the best proof of the "user centered" brand of Hongqi and the absolute guarantee of product quality. We believe that the "Red Flag" that has made such progress is enough to face new challenges in any new era and new industrial changes.

　　New opportunities and strategies

　　Today's era is a critical moment in the transformation and upgrading of the automobile industry, a great opportunity for automobile brands to compete in the new energy market, and an important opportunity for national automobile brands to achieve leapfrog development. New situations and challenges are giving birth to new strategies and new layouts for automobile brands.

　　It is reported that on January 8, the "Global Strategy Conference of Hongqi Brand New Energy Vehicles" will be held in Guangzhou. At the conference site, we will see the new energy new design language and new energy technology platform of Hongqi brand for the new energy vehicle era, which provide users with new solutions for new energy vehicles. At the same time, we also believe that the Red Flag brand, which blows the horn of new energy, accelerates the layout of new energy tracks, and actively participates in global market competition, will certainly let us see the confidence and determination of national high-end automobile brands to constantly surpass themselves and devote themselves to leading the times.

　　Chassis automatic assembly of Hongqi Prosperity Factory

　　From the inheritance, Hongqi brand did not change its mind at the beginning of 65 years; Moving forward to the future, Hongqi brand shows innovation and confidence. This time, how will it build a high-end new energy vehicle brand in China; This time, how will it build a wonderful trip, a beautiful experience and a better life for users; This time, how will it light up the future with dreams?

　　Let's wait and see on January 8, 2023!

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