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转型关键期保持战略定力,一汽

字号+ 作者:安康 来源:新能源汽车 2025-04-05 13:10:05 我要评论(0)

The consensus book was successful, and the hard work yielded fruitful results. The sales data for th

  The 一汽consensus book was successful, and the hard work yielded fruitful results. The sales data for the whole year of 2022 was released. The FAW-Volkswagen terminal sales of 1823577 new cars (including imported Audi cars), including 1041077 Volkswagen brand terminal sales, 635588 Audi brand terminal sales (including imported cars), and 146912 Jetta brand terminal sales. In the face of the severe and complex market environment in 2022, FAW-VW has made steady progress and demonstrated excellent business quality and resilience.

转型关键期保持战略定力,一汽-大众2022年稳健收官

  FAW-VW set "Duxing" as the key word of the company in 2023

  In 2023,转型 FAW-Volkswagen will continue to strengthen user-oriented thinking, accelerate the transformation of digital intelligence, lead industrial development with high-quality development results, and contribute to the strong development of the country and economy. Director of FAW-Volkswagen, Secretary of the Party Committee General Manager Pan Zhanfu said in his 2023 New Year's greetings: "FAW-VW has added new energy and hybrid products to its future-oriented product portfolio and made a series of important new deployments in the area of intelligent Internet connection. In the new year, FAW-VW will continue to adhere to the user-centered and all-factor intelligent transformation and upgrading, focus on key business areas and key projects, and under the strategic guidance of both shareholders, accelerate the realization of cost-effective transformation and growth, and provide more high-quality products for consumers And services. "

  Strive to overcome all difficulties to ensure production

  2022 is an extraordinary year, with repeated epidemics, supply chain shortages, high temperature and power rationing, frequent natural disasters, and a series of emergencies disrupting the normal production rhythm. The five major bases of FAW-Volkswagen were affected to varying degrees. Only in the face of difficulties can we show courage and perseverance. In the face of numerous challenges, FAW-Volkswagen, on the one hand, launched all its staff to fight hard and rush to the front line. On the other hand, it also led the whole system of suppliers and partners in the whole industry chain to seize resources, ensure supply, and stabilize production. In the process of fighting together and turning danger into opportunity, it showed strong resilience and strength.

转型关键期保持战略定力,一汽-大众2022年稳健收官

  FAW-VW's 25th millionth complete vehicle - inspection tour,关键 offline in the assembly workshop of Changchun base

  Thanks to the hard work of all staff, FAW-Volkswagen achieved a breakthrough in the cumulative production of 25 million vehicles in October 2022, becoming the only passenger vehicle enterprise that has produced and sold more than 5 million vehicles since 2020. In the process of continuing to achieve high-quality operation and high-quality development, FAW-Volkswagen has also made positive contributions to the country's economic stability, employment protection, and people's livelihood. In total, it has driven the upstream and downstream of the industrial chain to provide nearly 500000 jobs, with a total tax payment of more than 600 billion yuan in 31 years.

转型关键期保持战略定力,一汽-大众2022年稳健收官

  FAW-Volkswagen South China Base ID.4 CROZZ assembly workshop production line

  Product power upgrading,期保 user-centered and upward

  The FAW-VW brand followed the user's demand and released a number of heavyweight models throughout the year to further enhance the competitiveness of the product portfolio. The brand new Tanyue family comes with advanced, high-energy and intelligent, bringing users more diversified and personalized new driving experience; The hard core big five-seat SUV tour was officially launched, completing the last piece of the FAW-Volkswagen SUV strategy. Since then, FAW-Volkswagen SUV products have achieved full coverage from small to compact, from medium high-end to medium and large five-seat SUV to large seven-seat SUV market segments. FAW-Volkswagen ID. CROZZ family achieved a cumulative sales of more than 100000 vehicles in only 20 months, becoming the first joint venture brand to reach this milestone in new energy sales.

转型关键期保持战略定力,一汽-大众2022年稳健收官

  The 持战hard core big five-seat SUV tour was officially launched, completing the last piece of the FAW-Volkswagen SUV strategy

  In 2022, the FAW-Audi brand will adhere to the "user-centered" business philosophy, adhere to the new product matrix, achieve the introduction of diversified new products led by Audi Q4 e-tron, Audi RS e-tron GT, the new Audi A8L family, and the new Audi A6L, consolidate the product pattern of "fuel+electric", and drive the cumulative sales of FAW-Audi brand in China to exceed 7.9 million. At the same time, FAW-Audi insists on building brand value, continues to deepen brand IP projects, and further strengthens the emotional link between Audi brand and users.

  Focusing on the wave of industrial change, FAW Audi has insisted on promoting the electric transformation, constantly improving the experience in the dimensions of car purchase, energy supplement and after-sales, expanding the number of new energy authorized dealers to 129, and working with partners to establish more than 8000 charging terminals. Relying on the well-known user experience, Audi brand once again won the championship of J.D.Power after-sales service satisfaction. Facing the new era of luxury cars, FAW-Audi continues to promote the innovative development of the Audi brand and the luxury car market with a breakthrough attitude.

转型关键期保持战略定力,一汽-大众2022年稳健收官

  Audi Q4 e-tron - Audi's first MEB pure electric platform model,略定力 pure German luxury electric SUV

  The Jetta brand adheres to the brand idea of "Better Life All the way Jetta". On the basis of completing the layout of three products, it continues to enrich the personalized customized product matrix and create a full-dimensional and scenario-based user service. The launch of the new Jetta SUV brings users a new travel experience with the "German good car authenticity"; The new Jetta SUV high-gloss version interprets the value proposition of "authenticity and brilliance", and opens the "high-gloss moment" of life for users by virtue of brilliant appearance, textured interior and mass quality; The Jetta brand officially released a new brand strategy to upgrade the user's full-cycle car experience from three dimensions of function, value and emotion. In 2022, the Jetta brand will become the new auto brand with the fastest sales growth in the past 10 years with a total sales volume of more than 500000 in three years, completing the leap from a single model to an independent brand, and achieving a stable development in phase 1.0.

转型关键期保持战略定力,一汽-大众2022年稳健收官

  The 一汽new Jetta VS5 high-gloss version and the new Jetta VS7 high-gloss version both appeared at the same time

  Leading by innovation, the transformation of digital intelligence has been comprehensively accelerated

  In 2022, FAW-VW will actively embrace the opportunity of change, further accelerate the process of intellectual transformation of all factors, significantly improve efficiency, reduce management costs, and inject more powerful impetus into high-quality development. In terms of intelligent manufacturing, Changchun Base has fully implanted digital intelligence genes into core businesses such as efficiency, quality and cost, and solved the last mile of digitalization. It has successfully won the title of the national intelligent manufacturing demonstration factory and become one of the first batch of joint-venture automobile enterprises selected in the national "14th Five-Year Plan". In terms of intelligent epidemic prevention, Foshan South China Base has realized the big data management and insensible entry of personnel through independent research and development of 5G, visual recognition, big data, AI and other technologies, and provided a new model of digital intelligent epidemic prevention and production protection; In terms of connectivity, Qingdao East China Base has made production less human, automated and flexible. All production equipment in the four major workshops of welding, coating, stamping and final assembly are 100% networked. In terms of supplier driving, Tianjin North China Base has extended the digital intelligence upgrade to the supplier side, and has achieved more than 80% of the long-term quality control of outsourced parts. In terms of energy conservation and emission reduction, Chengdu Southwest Base has independently developed the robot automatic sleep and wake-up 2.0 technology, which can save more than 1.2 million KWH of electric energy each year.

转型关键期保持战略定力,一汽-大众2022年稳健收官

  The 转型intelligent transformation project of FAW-VW East China Base has achieved domestic leadership

  In addition, FAW-Volkswagen continued to improve the scientific and technological innovation system and promote new industrialization. At present, FAW-Volkswagen has nearly 3000 research and development personnel, and has achieved many key core technology breakthroughs at the vehicle and parts level through self-research projects. In terms of hardware support, FAW-VW has successively completed the "automobile test field", "new technology development center", "new energy center" and "planning technology center" with a total investment of billions. With the industry's first-class and domestic leading research and development team and test equipment, FAW-VW has significantly improved its development and testing capabilities in new energy vehicles, vehicle performance and other aspects, It further consolidated the comprehensive advantages of FAW-Volkswagen in the field of technological innovation in the future.

  Undertake the mission and create a harmonious coexistence of people, cars, society and environment

  In terms of green and high-quality development, FAW-Volkswagen has actively responded to the "double carbon" strategy of the country and industry, and is accelerating the transformation of "low-carbon, digital and intelligent" with the goal of "full life cycle carbon emission reduction", and actively implementing the commitment of green development in terms of products, production, upstream and downstream industries, and social welfare. On August 29, 2022, FAW-Volkswagen "the third automobile environmental protection innovation leading plan" was officially launched to build an ecosystem of industry-university-research co-creation and integration, and further promote the high-quality development of the automobile industry.

  In terms of talent recruitment and training, FAW-Volkswagen has continuously upgraded and optimized its system capabilities and laid the cornerstone of the talent team. In 2022, FAW-Volkswagen released the book "The Best and the Best", becoming the first automobile enterprise to write books for first-line craftsmen, fully demonstrating the spirit of craftsmen in big countries, and providing inspiration and reference for talent cultivation in the new era. In 2022, FAW-VW recruited more than 600 new graduates, a new high in five years, which injected fresh blood and strong impetus for FAW-VW to accelerate the realization of high efficiency transformation and growth, and also actively contributed to the country's economic stability and employment protection.

转型关键期保持战略定力,一汽-大众2022年稳健收官

  FAW-Volkswagen released the craftsman book "The 关键Best and the Best" to salute the front-line fighters!

  In addition, in the face of sudden epidemic and natural disasters, FAW-Volkswagen also extended its help at the first time, and donated more than 25 million yuan to the epidemic prevention and control in Changchun and Jilin, as well as the earthquake relief in Luding, Sichuan Province, to help the disaster-affected areas and overcome the difficulties.

  Looking back on 2022, it is not only a challenging year, but also a fruitful year. FAW-VW, with the "common aspiration" to a new fighting attitude, has handed over a bright answer sheet of high-quality development and high-level openness. Facing the new 2023, FAW-VW will continue to focus on user centered, deepen the transformation and growth of high efficiency, take an aggressive and hard working attitude, and "unswervingly pursue" on the road of high-quality development, promote the Chinese path to modernization of the automobile industry to a new journey, and help the country's goal of "becoming a powerful automobile country" to a new stage!

上一篇:全力以赴电动化,期保2022年宝马集团在中国纯电动车型销量同比增长超9成

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